Off to a flying start as it celebrates the first day of trading

07 Aug 2014

Dixons Carphone plc:

Off to a flying start as it celebrates the first day of trading 

London, 7 August 2014 Dixons Carphone is celebrating its official first day as a newly merged company, with the opening of seven store-in-stores1 across the store estate and a further 23 planned by Christmas. 

Shares in Dixons Carphone officially commence trading at 08:00 on the London Stock Exchange, under the ticker: DC.

Sebastian James, Group Chief Executive of Dixons Carphone plc, commented: 

“Today is a big day: our shares officially start trading on the stock exchange and we are off to a flying start with the opening of our first seven combined shops. Customers using Currys, PC World and Carphone Warehouse websites will be guided to the right place to buy from the whole range that we have to offer together – from a toaster to the latest smartphone. Our offices now proudly show our new combined identity and up and down the country we are delivering a clear message to our teams and to our customers: We are one. 

It is testament to the excitement, enthusiasm and incredible hard work of our teams that we are able to launch these shops today and start turning our vision into reality. If this is what we can achieve on the first day, then the days to come should be very exciting indeed. 

We’re creating an organisation for the future where the products are just the beginning. We will not only help customers to access the technology and the connectivity that is right for them, but also find the expertise and services that bring them to life - the first and best company to offer this complete end-to-end proposition.”          

Dixons Carphone also unveils its new corporate website and twitter feeds today including: 

- ENDS -


1 The seven shop-within-shops opening today are:

  • Currys & PC World: 88 Oxford St, London, Greater London, W1D 1BX
  • Currys: Century Retail Park, Lower High St, Watford, WD17 2SF
  • Currys & PC World: Aylesbury Shopping Park, Cambridge St, Aylesbury, Buckinghamshire HP20 1DG
  • Currys & PC World: Cross Retail Park, Banbury, Oxfordshire, OX16 1LX
  • Currys & PC World: Shires Gare Retail Park, Leamington Spa, Warwickshire, CV34 6RH
  • Currys & PC World: Meteor Centre, Wheatcroft Way, Derby, Derbyshire, DE21 4RY
  • Currys & PC World: The Capital Centre, London Way Walton-Le-Dale, Preston, Lancashire, PR5 4AW

Information about Dixons Carphone:

Dixons Carphone plc is Europe's leading specialist electrical and telecommunications retailer and services company, employing over 40,000 people in 14 countries. We sell over £10 billion worth of products and services every year, online and in our c.3000 stores.

Combining Dixons Retail’s successful and sustainable multi-channel approach to electrical retailing, with Carphone Warehouse, one of Europe’s largest independent telecommunications retailers, Dixons Carphone plc began trading as a merged entity on 7 August 2014.  

Focused on helping customers navigate the connected world, Dixons Carphone offers a comprehensive range of electrical and mobile products, supported by expert after sales services from the Geek Squad and Knowhow. Business-to-business services are provided through Connected World Services, PC World Business and Carphone Warehouse Business.

Dixons Carphone’s primary brands include Carphone Warehouse and Currys & PC World in the UK and Ireland. Customers shop with Elkjøp, El Giganten, Gigantti, Lefdal and Knowhow in the Nordic countries, Kotsovolos in Greece, Dixons Travel in a number of European airports and Phone House in Germany, Netherlands, Portugal, Spain and Sweden.  Our key service brands include Knowhow in the UK, Ireland and Nordics, alongside Geek Squad across the UK, Ireland and various European markets.  

For more information about Dixons Carphone plc, please visit 

Follow us on Twitter: @DixonsCarphone

About Dixons Carphone store-in-stores:

Featuring all the latest mobile phones and associated technologies, apps and offers, the store-in-stores are the first step towards the Dixons Carphone connected world offering. Customers will also find a range of smart technology on offer, including wearable health and lifestyle gadgets and connected products in and around the home, all controllable by smart phones and tablets. Both Geek Squad and Knowhow advisors will be on hand to help customers navigate this unique shopping experience.

For further information:

Marleen Geerlof, Helen Smith
Brunswick Group
020 7404 5959

Hannah Collyer
Head of Media Relations
Dixons Carphone plc
01727 20304

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